What is User Centric IT Buying?

In an era of budget scrutiny, effective change management and user adoption are pivotal for proving the value of new IT technology investments, whether for enterprise software giants or nimble players. Prioritizing user experience ensures not just functional alignment but also enhances overall success and return on investment, regardless of the organization’s size or industry. The question is, how can organizations ensure robust user adoption backed by concrete numbers before purchase and implementation?

According to Gartner research, a staggering 73% of technology buyers express considerable regret over purchases that remain unimplemented.

Insufficient user adoption is a key factor contributing to IT buyers’ remorse, alongside other issues like unmet expectations, implementation challenges, and hidden costs. When end-users encounter resistance or difficulties in embracing new technology, decision-makers often experience dissatisfaction. Low adoption rates signal a potential mismatch between the solution and the organization’s user base, leading to phenomena such as shelf-ware or the emergence of shadow IT. Addressing user adoption challenges is crucial for maximizing the value and success of IT investments.

How can organizations navigate and mitigate such pronounced buyer’s remorse in the realm of substantial IT investments, mitigating user adoption risks?

INIM offers a solution through its Vendor UX Scoring Card service, providing a comprehensive evaluation of usability, heuristics, consistency, and accessibility on vendor solutions. It vets solutions to ensure alignment with user expectations and industry standards before purchase.

Alongside the expert review, INIM introduces the “User Adoption Sentiment” service, allowing IT buying teams to anticipate software adoption patterns and sentiments pre-implementation. This service includes an organizational culture assessment, user preferences analysis, and predictive modeling to address concerns, tailor training, and ensure a seamless transition before investment decisions are made.

Another key lies in conducting meticulous upfront research to establish robust use case requirements. This involves pinpointing the processes and use cases that the enterprise technology or solutions must adeptly support, detailing these requirements, and assigning priority rankings. Achieving consensus on these requirements from key stakeholders is paramount. INIM’s comprehensive user need reporting tool, covering Personas, Segmentations, Job Functions & Task Analysis, Jobs to Be Done, and Empathy Mapping, is a game-changer for accurate functional requirement gathering and purchasing decision-making.